OCTOBER 16-18, 2019



October 16-18, 2019 | Boston, MA

Sarah Iselin

EVP Government Programs and Diversified Business
Guidewell and Florida Blue
As Executive Vice President of Government Programs and Diversified Business for GuideWell and Florida Blue, Sarah is responsible for the Florida Blue Medicare business, GuideWell Source, GuideWell Connect, PopHealthCare and the enterprise marketing and brand function. Sarah brings to GuideWell more than 20 years of experience in health care strategy, policy, finance and philanthropy in both the private and public sectors. Prior to her current role, Sarah served as Senior Vice President and Chief Strategy Officer for GuideWell and Florida Blue. Before she joined GuideWell and Florida Blue, Sarah was President of Optum Federal, where she led the federal government business, a $300+ million segment with more than 1,000 employees. She also developed the company's state and federal government business strategy. Prior to joining Optum, Sarah held a number of senior positions with Blue Cross Blue Shield of Massachusetts and its foundation. She served as the health insurer's Senior Vice President of Strategy, Policy and Community Partnerships and Chief Strategy Officer and led the company's strategic services team, which encompassed internal business consulting, strategic and business planning, and competitive intelligence. Earlier in her tenure with the company, she served as Chief of Staff, Health Care Services. She also served as President of the Blue Cross Blue Shield of Massachusetts Foundation. In the public sector, Iselin served as Special Assistant to Massachusetts Governor Deval Patrick, who tapped her in 2014 to lead the turn-around of the state's implementation of the Affordable Care Act. In a prior stint with state government, she served as Commissioner of the Division of Health Care Finance and Policy, the agency responsible for managing and monitoring critical phases of the implementation of the state's landmark 2006 health care reform law. She also co-chaired the Special Commission on the Health Care Payment System, which recommended a major overhaul of physician and hospital reimbursement. Earlier in her career she worked in health care finance with the Massachusetts Hospital Association and in quality improvement and planning with the Visiting Nurse Association of Boston. Sarah holds a Master of Science degree in health policy and management from the Harvard School of Public Health.

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