Jim Joyce is the CEO and Co-founder of HealthBeacon, a Dublin Ireland based medical adherence technology company. HealthBeacon was founded 5 years ago and has deployed its award-winning Smart Sharps Technology in 13 markets, extensively in Europe and has received FDA approval. Originally from Boston, Jim has had a long career in the Pharmaceutical industry and he came to Ireland over 14 years ago to run Schering Plough (Merck) pharmaceuticals as their General Manager. After successfully launching a new Irish division for Schering Plough he identified a market for improving patient care for patients with long term chronic conditions and left to launch his first company, Point of Care Health Services. Point of Care went on to become one of the largest patient services companies in Ireland working with both the Irish Government Health Services Executive (HSE) and large pharmaceutical companies and it was acquired by Uniphar, a UK and Ireland pharmaceutical distributor. Jim sits on the board of Health-XL, a digital healthcare accelerator launched by IBM, has an MBA from University College of Dublin and BA in Economics from Fordham University.