OCTOBER 16-18, 2019



October 16-18, 2019 | Boston, MA

Going from ‘Sick Care’ to Healthcare

Anders Strömberg, Sony Network Communications Europe

Healthcare challenges and the reasons for them:

Some would say our healthcare system is the ‘victim of its own success.’ Many once fatal conditions can now be successfully managed. This means a large number of people require continuous health monitoring throughout their lives and that type of care is expensive for providers.

While the population is aging and more people require steady monitoring, a number of chronic health conditions, such as diabetes, are also occurring earlier in life. In other words, the pressure on the healthcare system is coming from both sides.

Unfortunately, there are not enough trained staff to cover all society’s current healthcare needs. Staff shortages are a particular problem in rural areas, where it is hard to attract people with the necessary skills.

Meanwhile, the overall cost of care is escalating. The cost of equipment, systems and staff are all rising faster than the healthcare providers’ budgets and reimbursements from insurance companies or the state are not sufficient to cover them all.


How have patients’ and healthcare providers’ approaches changed?

In the past, patients got a time slot and told the doctor what they thought was wrong. The doctor then carried out an examination and made a diagnosis and/or recommendation. Today, most patients have usually Googled their symptoms in advance or used online services to learn about their condition. By the time they meet the doctor, they have pre-diagnosed themselves and just want a prescription.

It is also true that doctors expect more from their patients than they used to. Today when you visit the health center, the doctor or nurse will ask if you’ve stopped smoking and drinking and enquire into your diet and exercise regime. If you aren’t fulfilling the basic criteria for selfcare, you will probably be told to do something about it before receiving any treatment.

What’s more, when you’ve been sick, received treatment and recovered, you are expected to get back to living as normal a life as possible, as soon as possible. That includes working, exercising and participating in your normal leisure activities.

To summarize, we are heading toward a more proactive approach to healthcare where you as a concerned and informed person, are expected to do your best to prevent the onset of health problems. Given the right insights, you can remain healthier, longer, and be less of a less burden on the healthcare system.

Taking the next step in proactive healthcare

Many of us are prepared to go to great lengths to prevent health problems before they arise. Regularly measuring values such as our heart rate, blood pressure and blood sugar and collecting real-world personal data is one way to do this. Based on our unique data sets, health solutions and insights can be tailored to our individual needs. And of course, when data is gathered from multiple users, this can generate insights that benefit everyone.

The visual above shows an IoT solution for measuring of patient health values. It combines a wearable with built-in sensors and Cloud back-end servers where AI can be applied to both personal and cohort data. It provides user friendly feedback in almost real-time and can positively influence the user to do small but important things to delay, mitigate or prevent poor health.


Written by: Anders Strömberg, Sony Network Communications Europe

Anders Strömberg heads a newly formed business unit within Sony, providing a solution leveraging 4/5G IoT communication technology for application areas such as remote monitoring, eHealth, search & rescue and safety. 

Anders has a background from the medtech industry and has worked in several major companies, among them Hewlett-Packard when they had a medical division, Siemens and HemoCue with a focus on cardiology, patient monitoring and patient information systems, including point-of-care testing.

Anders has also experience from the telecom and cybersecurity industry where he has worked in several start-up companies providing application platforms, application and consulting since 2000. This includes companies like Advenica, Appium/Aepona, MIMT, Heyhop, Bluelabs and moveAround.


To find out more about the future of proactive heath monitoring, visit us in booth # 966. We are showcasing mSafety, a platform with wearable and Cloud solution for developing new mobile health applications.

Book a meeting with Anders

Secure Your Seat

Be a part of the conversation!


Register Today