CONNECTED HEALTH CONFERENCE • SAVE THE DATE • October 16-18, 2019 • Boston, MA
By: Glenn Eggert, Director Mobile Solutions Sales, Wireless Business Group (Healthcare)
In response to the evolving demands of an increasingly mobile, tech-savvy consumer, Verizon has been championing a “mobile first” innovation strategy to help healthcare organizations meet that demand. That mantra is no longer the main chorus. The question of whether to go mobile has been asked and answered. Ubiquity is now assumed. A culture utterly dependent on the mobile devices in their hands and pockets is far more interested in “what” mobile can deliver than “where” and “when” it is enabled.
The ability to untether patients, clinicians and care teams from traditional location-based care coordination and delivery has been the critical focus of investment in mobile technologies in healthcare. But with the subtle shift in healthcare toward end-to-end patient experience, mobile solutions can be leveraged in new and dynamic ways beyond just care provision. Wow-factor experiences for patients and game-changing digital tools for remote care team members are redefining what “mobile” looks like.
The use of augmented reality to deliver multimedia content, deploying digital signage and wayfinding capabilities to support site navigation, using predictive artificial intelligence (AI) to personalize patient engagement—all of these involve integration of the right mobile app leveraging specific embedded functions that connect to on-site capabilities. That’s where the magic happens. The patient or clinician is empowered with device in hand and the right information at the right time.
The white space for innovation when it comes to mobile, digital patient experience is vast. There is tremendous potential to reshape what “experience” looks like in healthcare delivery. Where mobility, virtualization, innovative apps and new tech converge, industries like healthcare now have the ability to:
A host of mobile capabilities can be fused with emerging tech and next-generation mobile apps to boost customer experience and workforce enablement. This is where a lot of digital convergence is truly happening. The healthcare experience of the future will be mobile, fluid, and flexible, but so much of this is ready right now—capabilities just waiting to be explored, integrated and scaled.
The true question is—are you ready for this new landscape? Where are you making strategic investments in infrastructure and mobile enablement so that these kinds of cutting-edge experiences move from the whiteboard to the edge of your business?