CONNECTED HEALTH CONFERENCE • SAVE THE DATE • October 16-18, 2019 • Boston, MA

 

SAVE THE DATE

OCTOBER 16-18, 2019

BOSTON, MA

 

SEAPORT WORLD TRADE CENTER
October 17-19, 2018 | Boston, MA

Obsessed with Consumer Engagement: Essential for Healthcare Transformation

A significant report from Prophet on healthcare transformation summarized five components of the Healthcare Shift: The Transformation to Consumer Centricity:

  1. From Tactical Fixes to an Experience Strategy
  2. From Fragmented Care to Connected Ecosystems
  3. From Population-Centric to Person-Centered
  4. From Incremental Improvements to Pervasive Innovation
  5. From Insights as a Department to a Culture of Consumer Obsession

Each of these could be the subject of a book, but let’s dive into the last one -- a Culture of Consumer Obsession. It may sound like a marketing pitch, but healthcare has become so fragmented that the consumer/patient, rather than being the focus of care, has become a casualty in the process of care.

Prophet has three recommendations for culture change:

  • Create a "customer-intelligence engine" – make sure all employees understand their customers, their needs and their satisfaction levels
  • Establish repeatable processes – when one department or business unit finds something that works, share it with others.
  • Build a culture of consumer obsession – culture change is hard and this change should come from top to bottom in an organization. “Consumer insights should become something that all employees intuitively call upon for decision making and consider in their day-to-day work.”

At the Connected Health Conference, our theme will explore how to balance technology and the human element.  We must move beyond the technology itself to focus on the individual -- the patient, provider, caregiver --  and, perhaps, create an obsession with the healthcare consumer in order to create real culture change in healthcare. Some examples from the agenda include:

  • Inspired Ideas: Aging & Technology
  • Making Connected Health Work for Physicians 
  • The Future of Technology and the Human Element
  • Announcement of WEGO Health Awards for Patient Leaders

Thoughtfully embedding technology into healthcare will allow providers to focus on the human elements of caring, judgment and emotional intelligence, and support cooperative care with patients. It can also enhance the patient-provider relationship, effectively empower individuals to take charge of their health and wellness, improve health outcomes and enable a critical shift to prevention, wellness and self-care across the lifespan.

Time for healthcare to develop a Culture of Consumer Obsession – through Connected Health.

 

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