CONNECTED HEALTH CONFERENCE • Boston, MA • October 25-27, 2017
For digital health companies, proving their value to large health systems and achieving full institutional adoption can be difficult due to complex and multifaceted processes and governance. In this piece, we focus on Medumo’s experience as a new digital health startup working with large health systems and lessons learned along the way.
For large health systems, there are several factors to consider when picking the right startup to work with: will its service yield positive results? how likely is it to be around in the coming year? how does the startup’s solution fit into the big picture for the health system? and many more. While identifying and providing a solution is top priority of a startup, the steps required to establish partnerships and navigate large and complex health systems institutions can pose a challenge.
Enter innovation hubs.
We’ve found tremendous support from accelerators and incubators such as Pulse@MassChallenge and the Brigham Care Redesign Incubator and Startup Program (BCRISP). Innovation-driven organizations have a strong model in place to select, vet, coach and help startups scale. They are uniquely positioned to identify needs of big health institutions and match them with suitable startups.
As the need for innovation grows in our fragmented healthcare system, new and efficient processes at large health institutions need to be created, demonstrating the importance of having innovation hubs and champions who can help identify which processes are lacking and how to implement them at an institutional level.
Lessons Learned in the Pursuit of Streamlining Institutional Adoption
Below are 4 lessons the Medumo team has learned through working with large health systems:
About the Author
Fatima Shahzad, MPH/MBA, is leading marketing and communications at Medumo. She has a decade of experience in clinical research having worked at several Boston-based hospitals. Living with type 1 diabetes, Fatima is passionate about health communications and has experience with health startups focused on medication adherence and patient engagement.